From a music business standpoint, here’s a textbook example of what not to do.
Those of you who remember how this all went down (and, boy, did it go down), you know why this hilarious history lesson is necessary, even though The Strokes never actually did a single thing that mattered, one single thing to deliver on the hype fabricated around them. Just like they requested, The Strokes are well on their way to ultimately being forgotten.
Dig out your fave vintage t-shirt that you bought on eBay and wear it one more time while we take this little trip down memory lane…